Brand and Marketing Strategy
Naked Wines
CHRISTMAS CARD CAMPAIGN
Led creative direction and execution for Naked Wines’ Christmas card campaign, transforming a standard holiday insert into a brand-building touchpoint. The concept centered on gratitude, winemaker storytelling, and community pride, reinforcing the emotional core of the Naked model during peak trading season. We sent out a postcard from one of our winemakers, adding a cheeky P.S.: My fridge is empty! Send me your Christmas Card at [ADDRESS] to help me decorate it. We received hundreds of cards back from Angels around the country.
From messaging and design to production and integration across email and social, the campaign elevated a simple printed piece into a cohesive, multi-channel brand moment, The card leaned into gratitude, community, and the slightly cheeky Naked tone, landing at peak season when emotion (and inbox noise) is high. It became more than a festive touchpoint, it reinforced why people are part of the Naked community in the first place.deepening loyalty at the most commercially critical time of year.
INFLUENCERS
I’ve worked across influencer campaigns designed to feel less like ads and more like genuine recommendations. The focus was always on finding people who could translate the Naked model in their own voice — making the winemaker connection and community piece feel real, not scripted.
Some campaigns drove awareness, others were conversion-heavy, but the throughline was the same: authentic storytelling with commercial clarity. If it doesn’t feel believable, it doesn’t work.
My favorite stats? Increasing traffic to site 300% with less than $100K spend in one month. Over 5% engagement on every post (not results you get when your influencers feel like corporate mouthpieces). And feedback like this from our creators:
“I cannot thank you enough for letting me and my community be a part of this”
“This is my favorite campaign I ever shot”
“I am obsessed of everything Naked stands for”
ANDERSON RANCH ARTS CENTER
As Digital Marketing Manager at Anderson Ranch Arts Center, I drove a holistic digital marketing strategy that ranges from social media and moment-based content creation to paid ads, e-newsletters and list management, and more. During my time at the Ranch, I leveraged data from Google Analytics, Google Search Console, Facebook Ad Manager, Later, MailChimp, and Raiser’s Edge, to improve content performance and lead generation by more than 20% across Facebook, Instagram, email, and web, grow Instagram followers by 37%, and increase social media engagement by 32%.
As the Ranch’s content creator, I created original, moment-based social media content daily, including creation of viral Instagram Reels, generating 1,192% increase in content interaction, and 2,294% increase in accounts reached.
Photos I have taken appeared in The Aspen Times, The Snowmass Sun, The Cut, I_D Magazine, Design Magazine Dubai, CU Boulder Magazine, and more.
Other marketing highlights
#jazz100, Jazz Promotion network, match&fuse, worldservice project
#JAzz100
Created and managed entire digital portfolio, resulting in over 2 million impressions on the campaign’s official launch
Devised and executed audio, video, and photo content creation for campaign including interviews in the House of Lords, House of Commons, and Office of the Mayor of London
Secured press in BBC Radio 2 and BBC Arts
JAZZ Promotion Network
Created and managed digital branding campaign through social and traditional media and website for cooperative project, “Going Dutch,” between Dutch Performing Arts & Dutch Embassy (NL) and the Jazz Promotion Network (UK) with aim of exporting Dutch Jazz to the United Kingdom
Secured press in Jazzwise Magazine, Jazz in Europe, Glasgow Westend, The Herald, London Jazz News, and more
Match&Fuse
Secured significant positive pre- and post-event press coverage for various music festivals and bands in digital, print, and radio in The Guardian (UK), Irish Times (IE), BBC Radio 2 (UK), and SwissMusic (CH), Japan Times (JP), Indian Express (IN), Rolling Stone India (IN), and more.
Created original digital content and managed client’s official social media accounts, increasing weekly post reach by 252% and post engagement by 355% on average
Worldservice project
Created original digital content and managed the band’s official social media accounts, increasing weekly post reach by 252% and post engagement by 355% of 2,500
Secured press placement in The Indian Express, The Hindu, The Japan Times, and more